Where is your Matcha Powder sourced from?

Navitas Organics Matcha is one of the highest quality matcha powders on the market! Sourced from Japan, our matcha is organic and shade-grown according to traditional tea cultivation methods. Restricting the amount of light given to the growing matcha plant increases its beneficial chlorophyll production and results in a smoother tasting experience.

Navitas Matcha is grown in Japan's rolling hills southwest of Mount Fuji in what are known as tea-grass fields (an area—happily—untouched by nuclear disasters). Recognized by the United Nations along with agricultural organizations for their use of traditional farming techniques, these unique fields preserve biodiversity and provide a safe haven for many species of plants. What’s more, tea grown in these regions has a bolder, more savory flavor and is known for its unprecedented quality.